ROC Wine Label

Wine label concept for ROC (Rochester, NY) Rosé, the company’s latest installment in their Places Wines series. As stated in the creative brief, “The wine will be Not a luxury rose but it will be priced on the medium to high end of Languedoc Rose category. So the label really needs to look good. I’d try to keep it pretty gender agnostic. But it is a rosé, so having a light feminine touch or a little pink wouldn’t be out of place.” This color palette matches existing labels in the Places Wine series. Rochester is known as the “flour city.”

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