Rugged Races

Rugged Races LLC is the parent company of several popular festivals, like Rugged Maniac 5K Obstacle Race and Costume Dash 5k. Based in Boston, it produces over forty events each year across North America. The company received a $1.75 million investment from billionaire Mark Cuban on the hit TV show, Shark Tank.

These are conceptual materials produced for their COO. The goal is to “smack people in the face with how fun and exciting the event is with a combination of awesome imagery and cool graphics/effects.”

ConceptCreative DirectionEvent