Resume – Kennedy Design

Cushman & Wakefield January 2020 – Present

Lead brand development and visual strategy for high-impact commercial real estate campaigns, delivering compelling creative solutions that align with business goals.
Partner with national and regional marketing, research, design, and communications teams to ensure brand consistency and innovation across initiatives.
Provide mentorship to junior designers and collaborate closely with the Design Manager to drive creative excellence and consistency across all team outputs.
Design and produce a range of marketing assets—including multi-page proposals, digital and print presentations, brochures, flyers, event branding, websites, e-blasts, and more—from concept through final execution.

Kennedy Design (kennedydesign.us) May 2002 – Present

Provide branding, logo design, magazine layout, apparel graphics, iconography, and wedding stationery for a diverse range of clients.
Notable clients include: Latitude Beverage, Vervaine Design, Coventor, Boston IVF, Cascade Floors, M1 Custom Apparel, Lehigh Valley Lacrosse Officials Association, Christie & Co., Yellow Leaf Hammocks, U.S. Sailing, and The Platinum Group.

BevNET.com, Inc. May 2010 – January 2020

Directed and mentored the in-house creative team, fostering collaboration across editorial, marketing, and event departments to drive brand engagement and growth.
Provided brand leadership for BevNET and its verticals: NOSH, Brewbound, and associated conferences, ensuring cohesive visual identity across platforms.
Oversaw the creative development of conferences—including event branding, signage, stage design, and digital promotions.
Led the design and art direction of a bi-monthly B2B beverage industry magazine.
Created and launched new product identities, such as the Taste Radio podcast brand.
Contributed to daily digital content, email campaigns, microsites, landing pages, and maintained consistency across corporate collateral.

BevNET.com, Inc. February 2006 – May 2010

Led the redesign of Beverage Spectrum magazine, modernizing its visual style and improving reader engagement.
Transitioned the production process to digital proofing and approval workflows, significantly reducing turnaround time and costs.
Produced 8 magazine issues annually, including extensive industry buyer’s guides.

Brewbound February 2010 – May 2010

Co-created and launched Brewbound.com, a digital platform and brewery tour business focused on the craft beer industry.
Developed the brand identity, site design, and marketing materials.
Organized and led the first brewery tour (Boston to Portland, ME, March 2010).
Successfully sold the business to BevNET.com just three months post-launch.

LifeStyle Magazine July 2005 – February 2006

Managed a small creative team for a monthly direct-mail lifestyle publication.
Promoted to Art Director and led a full redesign of the magazine, improving layout and visual direction.
Collaborated with in-house photographers on editorial and product photo shoots.

LifeStyle Magazine March 2005 – July 2005

Reported to the Art Director and contributed to magazine layout, print ads, and corporate collateral.
Played a key role in elevating design quality and publication consistency during a time of rapid growth.

Ground Control Creative May 2001 – September 2001

Supported senior designers on a range of client projects, contributing concepts and layouts.
Led the winning rebrand for the Capital Cup soccer tournament, including logo design, marketing collateral, and event posters.