Freelance Graphic Designer

Kennedy Design (kennedydesign.us) May 2002 – Present

  • Deliver end-to-end creative solutions including branding, logo design, publication design, apparel graphics, iconography, and marketing collateral for B2B and B2C clients across diverse industries.
  • Develop visual identities and integrated print and digital communications aligned with client objectives, brand strategy, and target audiences.
  • Notable clients include Latitude Beverage, U.S. Sailing, Vervaine Design, Boston IVF, M1 Custom Apparel, LVLOA, and The Platinum Group.

Graphic Design Manager

CBT Architects April 2026 – Present

  • Manage brand standards and visual communications supporting architecture, interior design, urban planning, and marketing initiatives
  • Mentor junior designers and partner with cross-functional teams to deliver consistent, high-quality design solutions across print and digital channels.

Senior Graphic Designer

Cushman & Wakefield January 2020 – April 2026

  • Led brand identity and presentation design for high-value investment sales and leasing pursuits, creating audience-focused marketing materials that strengthened market positioning and supported business development objectives.
  • Delivered integrated campaigns across print, digital, and event channels for marquee commercial real estate assets.
  • Partnered with Marketing, Research, and Communications teams to translate market insights into data-driven visual communications.
  • Mentored junior designers, implementing QA processes and design critiques that reduced revision cycles and improved project efficiency.

Creative Director

BevNET.com, Inc. May 2010 – January 2020

  • Led and mentored a cross-functional creative team, collaborating with editorial, marketing, and events departments to drive cohesive brand storytelling and audience engagement.
  • Directed brand strategy and visual identity development across BevNET, NOSH, Brewbound, and industry conferences, ensuring consistency across digital, print, and experiential platforms.
  • Managed end-to-end creative execution for conferences – event branding, environmental graphics, signage, and promotional marketing materials.
  • Art directed a bi-monthly B2B beverage industry publication, leading redesign initiatives that enhanced visual impact and reader engagement.
  • Developed brand identities for new media products, including the Taste Radio podcast and event sub-brands, increasing brand recognition and audience growth.
  • Produced and optimized digital marketing assets, including email campaigns, landing pages, microsites, and social media content while maintaining brand consistency across all touchpoints.

Co-Founder

Brewbound February 2010 – May 2010

  • Co-founded and launched Brewbound.com, a digital media platform and experiential events business serving the beverage industry.
  • Led brand development, visual identity creation, website design, and marketing asset production across print and digital channels.
  • Produced and executed the inaugural brewery tour event, overseeing logistics, promotions, sponsorships, and partner engagement.

Art Director

BevNET.com, Inc. February 2006 – May 2010

  • Led the redesign of Beverage Spectrum magazine, modernizing its visual identity and editorial design to enhance reader engagement.
  • Implemented digital proofing and approval workflows that streamlined production processes and reduced turnaround times.
  • Managed end-to-end production of eight annual issues, including layout design, content coordination, and development of industry buyer’s guides.

Art Director / Graphic Designer

LifeStyle Magazine July 2005 – February 2006

  • Managed and mentored a small creative team for a monthly direct mail publication, overseeing design, layout, and production workflows.
  • Promoted to Art Director and led a comprehensive publication redesign that strengthened visual identity, readability, and audience appeal.
  • Collaborated with photographers and editorial staff to produce cohesive, high-quality visual storytelling.

Graphic Designer

LifeStyle Magazine March 2005 – July 2005

  • Reported to the Art Director and contributed to magazine layout, print ads, and corporate collateral.
  • Played a key role in elevating design quality and publication consistency during a time of rapid growth.

Graphic Design Intern

Ground Control Creative May 2001 – September 2001

  • Supported senior designers on a range of client projects, contributing concepts and layouts.
  • Led the winning rebrand for the Capital Cup soccer tournament, including logo design, marketing collateral, and event posters.